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Underwriting

"Support for this RTBN program comes from..."

Though we live in a digital age, local newspapers continue to connect us to the world in a way no other media can match. Newspapers tell us what is happening in our communities, in our schools and on our streets.  For those unable to read printed material, there is only one place they can find this vital information: RTBN.  The RTBN audience is unique and attentive.  Your message will be heard by over 11,908 listeners across Nebraska and southwest Iowa. 

Your Message Will Be Heard


  • RTBN listeners will know your business is supportive of seniors and Nebraskans living with disabilities.
  • Through proper placement, your message can be targeted to potential customers for your specific interest.  
  • Underwriting messages let our audience know about you and what you offer – and that you support the service that means so much to them. 
  • Your underwriting donation to RTBS is tax-deductible.

Underwriting Opportunities


  • Level 1$1,200 per year (10 sponsor messages per week)

    • Weekly Programs: Consumer Info, What's Cooking, & more (see complete list below) • Regional Newspaper •  Annual Subscription Support

    • Announcements at the beginning and end of the program, or in the case of subscription sponsorship, ten on-air mentions a week

    • Additional recognition:  RTBS website, social media, and publications

  • Level 2: $2,400 per year (20 sponsor messages per week)

    • Premium Weekly Programs: Department Store Ads, Community Conversations, and more (see complete list below)

    • Announcements at the beginning and end of the program (one mid-program if the format allows)

    • Additional recognition:  RTBS website, social media, and publications

  • Level 3: $4,800 per year (40 sponsor messages per week)

    • Daily Live Newspapers (Omaha World Herald & Lincoln Journal Star) •  Regional Newspapers •  Podcasts • Entire Day Broadcast

    • Announcements at the beginning, middle, and end of the program

    • Additional recognition:  RTBS website, social media, and publications​​​​​​​



“It has been a godsend. I listen daily. I have been depressed because I can no longer read. I depend upon your news and ads,” a new listener shares.


For more information about underwriting opportunities, please contact Cami Cavanaugh Rawlings at camicr@rtbs.org or call (402) 572-3003.